Swedish Liselotte Watkins lives and works in Rome and is one of Europe’s most prominent fashion illustrators. After her studies at the Art Institute of Dallas in the late 90s she launched her career as an illustrator in New York. Her unique style gained immediate attention and she landed the prestigious assignment to illustrate Barney’s make-up ads every Sunday in The New York Times.
Liselotte’s style is unmatchable, stunningly original. Her strength lies in never-ending restlessness and she never stays complacent, but ceaselessly refines and transforms her style. She does all the drawing by hand and then uses Photoshop for coloring, creating portraits and surroundings with many beautiful details, but above all a lot of attitude. Liselotte is sometimes also working with a collage technique to create colorful and rich artwork.
Liselotte’s style perfectly matches the feminine-girly identity of the modern-day fashion magazines, reflecting youth, beauty and broken melancholy. She also gives a retrospect of the seventies graphic design with her two-dimensional decorative style that tests both the viewer’s memory and emotional intelligence.
Some of her compositions strike as psychedelic, while others shine with clarity and even minimalism.
Today Liselotte works with many clients around the world. Her editorial clients include Vanity Fair, Vogue, Elle, MiLK and Harpers Bazaar. Among the commercial clients, one finds H&M, Miu Miu, NK, Net-a-porter, Granit, Absolut Vodka and Rodebjer. Liselotte is also a highly sought-after set designer. Among her clients in that field are JC, Volvo, Marabou, NK, Bon, Elle, Rodebjer and TV4.
Liselotte has published two books: “Watkin’s Heroine” and “Watkin’s Box of Pin-ups”.