Sasha Prood is an illustrator and graphic designer from Philadelphia, Pennsylvania. Currently living and working in Brooklyn, New York, she runs a studio specializing in handlettering.
The primary themes of Sasha’s work are the organic, natural, and scientific. The majority of these designs are carefully constructed using graphite, ink, watercolor paint, and digital media. With each project, she aims to push the boundaries of the themes and mediums she works with in order to create rich, complex visuals.
Sasha has cultivated her design skills at several, highly regarded institutions. She is an alumni of Carnegie Mellon’s School of Design, The Cooper Union’s postgraduate typeface design certificate program Type@Cooper, and the School of Visual Arts’ MFA Design, entrepreneur program. She has also trained abroad at St. Gallen, Switzerland’s Schule fur Gestaltung.
In 2014 Sasha was one of Print Magazine’s 20 Under 30: New Visual Artists, among other honors. Her client work has been published in collaboration with HarperCollins Publishers, WIRED Magazine UK, Bergdorf Goodman, SPACE NK, BBH New York, Milton Glaser Inc., and Hillary for America. Her designs have also been featured in various publications including Gestalten’s “Los Logos 7,” Chronicle Book’s “The Little Book of Lettering,” HOW Magazine, Computer Arts Magazine, Apartment Therapy, and Design*Sponge.
Sasha has taught and spoke internationally, ranging from working with children in local art programs to teaching lettering workshops at TYPO Berlin. Additionally, she has exhibited her art worldwide, participating in Brooklyn’s “Early Bloom,” New York City’s “Livin’ It,” and Stockholm’s “Den Franska Våren”.